A few days ago, I came across a UK television advertising premier, namely, the new British Airways "To Fly. To Serve." campaign. Now, BA used to be a great airline, no question, but may I direct you to the use of the word "was".
Just in case you missed it: WAS
Nowadays, BA is, in my very strong opinion, one of the most incompetent, inefficient, incapable airlines flying. The whole thing started with Terminal 5 at Heathrow, with lost baggage and crappy computer systems that was unable to track my baggage for a week! After that incident, the whole thing went downhill: have you recently flown on BA? I few it to Geneva and let me tell you, a Boeing 737, while an old model, does not have crumbling seats with less than a few centimeters (or inches, for those still stuck on the imperial system) of leg room.
Negatives aside, BA sure do know how to spend thousands on an advertisement,, granted a very good one, that will do very little to the quality of the airline and planes. Spend the money on actually paying your staff!